A leading challenge in mastering Business Administration is to address and resolve various innate and often incongruent existential cultures within enterprise.
A diversity of cultures within enterprise is both ‘a strength’, and often is the root of ‘gratuitous usury’, and the latter leading to erosion of business brand potential and market value for its shareholders.
Commonly, incongruent and conflicting existential cultures manifests itself between, Equity Holders with Employees and Marketeers with Producers; severely limiting the efficiency, performance and financial returns of enterprise.
Re-coding an IOT-Enterprise for a shared existential reality, is to secure a common behavioural ethos of “All for One and One for All” in work to achieve a “win-win-win” outcome; as governing the individual’s personal existential aspirations, while nurturing individuals harness the limitless potential, performance and capabilities of a coherent, creative, altruist enterprise.
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